power from within
We were approached to design a campaign for the duration of two months. The caveat was that there was only a week preparation time. Due to the short deadline we adapted our approach to understand the composition of the community (Kadenians) and analyze catalysts that would help amplify positive awareness.
A discovery led to identifying a niche within clients communication verticals, that client had no active participation in. Our conclusion at the time was that clients communication strategy did not fit within the spectrum to address the identified vertical.
This finding led to designing a marketing communication strategy that would would merge multiple communication initiatives and increase reach organically.
Key part of the strategy was understanding the culture and composition of the community. Identifying local KOLs and narratives that would fit with a wider audience. Grasping the essence of the narrative and understanding the “soft” distribution process of the active community.
What resulted is that our organization amplified community leaders reach. We did so by distributing content produced by both the community and our firm. Simultaneously, we introduced and rehashed narratives that resonated better with a wider audience, this led to higher distribution of content associated with client.
With the momentum, the associated token of client ($KDA) achieved escape velocity. At that time we pivoted operations to recalibrate open discourse towards growth of the project and maintain the discussions on technology.
This led to countless media outlets and media personalities discussing the growth of $KDA, both in technology and price action, which amplified further the reach and resulted in an overconcentration of publicity.
Ultimately, our goal was to increase visibility for client. The technology is a form of decentralization that many industry participants endorse and is touted as a contender for Ethereums vacant PoW throne.
The most challenging part was for the operational team to steer the discussion in the right direction and concentrating the awareness were we felt was needed. With both limited preparation and execution time, the operational team had to keep their ears close to the train track and manage operations ad-hoc. The most inspiring was the community culture, a strong community was ultimately the catalysts that propelled the strategy.
we just helped pushing the swing. a bit too high.
