it works, double down
We were approached to help market clients solution to both Web 3 users and technology adopters in general. When we were brought in, we identified that client had a robust line-up of NFT collections launching with brands and public personalities that had cultural value to collectors but not necessarily to the wider Web 3 users.
This discovery led to identifying a new target group: collectors.
The thesis was that collectors have higher disposable income and adapting our strategy to cater to the newly identified target group, was pivotal for the early success.
Collectors, although inexperienced with blockchain technology, were committing to digital collector’s items if it satisfied the expected emotional experience. This realization was fundamental for cementing further strategy. Collectors will adopt a new technology if the value they get in return exceeds their expectations.
This ultimately led to doubling down and expanded to onboarding top grade celebrities and personalities such as Lionel Messi, Shaquille O’Neal, Luka Modrić, Bruce Lee and many more.
During our tenure we were fundamental in three parts. One to facilitate conversations, connections and strategy design with talent agencies. Second, to create a bilateral communication strategy that worked both for fans/collectors of talent as well as Web 3 users. Third, produce and distribute content that fit the multi-year outlook of the team.
Ultimately, the campaign resulted in consistent positive exposure for both the client and celebrities’. Client gained access to super-fans of celebrities and celebrities’ gained large media exposure that was provided through our services.
The most challenging part was supporting the stellar marketing team. Next to that generating the correct amount of awareness with culture collectors that would lead to them taking action and adopt new technology. The most inspiring was working with the team and putting forth the first NFTs with top tier celebrities on-chain. Merit is clients alone, we were happy to have helped and be a fraction of a historic blockchain moment.
and keep it quiet as we like to.
